While working as an art director at Burson Marsteller, our team aimed to increase customer enrollment in heating/cooling and appliance protection plans. This YouTube pre-roll spot, and a series of highly retargeted digital banners, delivered the message that, WorryFree® programs provide reliable and affordable protection for your home. PSE&G (Public Service Electric & Gas) is New Jersey’s largest provider of electric and gas service—serving nearly three out of every four people in New Jersey. The company is one of the highest ranking utilities in customer satisfaction across the US.