Working as an associate creative director at Burson Marsteller, this advertising and branding campaign was designed to introduce Long Island to it’s new electric provider—PSEG Long Island. With the departure from the former utility LIPA, our team was tasked with targeting a customer base that was downtrodden with unreliable electricity and lackluster customer service. Our solution was build a strait forward, clean, and benefit driven campaign.

Nicholas Elson Hartman
Nicholas Elson Hartman