While working as an art director at Burson Marsteller, this ad campaign was created to promote the long-standing top grade safety of the Indian Point nuclear power plant. Located just 30 miles north of New York City, there is a constant struggle with political and local favoritism or adversity. These testimonial ads feature actual employees and their stories of how they can vouch for a high level of safety. We directed a photoshoot, and conducted interviews for radio content.