While working as an art director at Burson Marsteller, we hired photographer John Hoeg to help execute this project which centered around the concept, “Powering New York“. The items included light art of 2 capital and lowercase alphabets (including glyphs), and around 40 other light drawings such as the Wall Street Bull, sheet music, bicyclists, a collection flowers, a cityscape, lightning, a jogger, various business icons, and many others.